HubSpot Marketing Hub
2025

Cooper Software

Cooper Software

Overview

Cooper Software is on a mission to optimise ERP software for businesses, tailoring solutions to perfectly align with each client's unique needs. They specialise in personalising ERP systems to ensure that businesses can maximise their software's performance, ultimately driving efficiency and success.

Challenge

Cooper Software was dealing with complex automation logic through Zapier that required ongoing management. They wanted to streamline their processes and eliminate the need for continuous Zapier oversight. Additionally, they needed a better way to capture leads and manage marketing efforts to align with their tailored ERP services.

Strategy

We helped Cooper Software move their automation workflows from Zapier to HubSpot, simplifying their process and removing the need for ongoing Zapier management. We also designed custom landing pages in HubSpot to capture leads more effectively and ensure a smoother user experience. By consolidating their automation and lead generation efforts in HubSpot, we helped them reduce complexity and increase efficiency.

Results

With HubSpot fully integrated, Cooper Software no longer needed to rely on Zapier for complex automation. Their marketing processes became more streamlined, and their landing pages provided a much smoother way to capture and nurture leads. This has saved them time, reduced manual management, and allowed them to focus more on providing personalized ERP solutions for their clients.

Cooper Software
Cooper Software

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