“Our setup now looks like it should have from day one. Highly recommend Closed Won.”
Your revenue system, properly designed and built in HubSpot.
Most HubSpot problems turn out to be process problems. 15 years running sales teams, 10 years building in HubSpot, so I deal with both.
- You work with me from first call throughout, never a junior.
- Fixed scope and price, agreed before any build starts.
- Your reps spend the week selling, not updating records.
“I don't use the term transformational lightly, but the work he's done has been exactly that.”
B. Thoy
Commercial Director
You're responsible for a business with real potential. The commercial system behind it is making that harder than it should be.
You want a forecast you can take into a board meeting. You want to know why you hit or missed without a week of digging. And you want time to lead the team, not time spent checking whether HubSpot is telling the truth.
That is rarely what you have. Pipeline sits in one place. The real story sits in spreadsheets. Handovers get dropped. Reporting arrives late. You end up running the operation on instinct because the system will not give you a straight answer in time.
It did not start this way. Early on, the CRM felt like progress. Then the workarounds stacked up. Now people work around the system more than they work in it, and every extra hire makes the mess more expensive.
You did not buy the platform to create another job for the team. The system should carry the admin, the forecast and the hand-off, so your people can sell and you can lead.
I have sat in that seat. Years running sales teams, then years inside HubSpot, working with commercial leaders who were accountable for the number without an operation they could actually run.
That is the work I do now. I design and build the revenue system with you: how marketing, sales and customer success should work, then HubSpot to match. One process. One set of numbers. One place the team can trust.
When it is done, you can see where deals stall, you can stand behind the forecast, and the team spends its time on the work that moves the number.
That is how you stop spending the quarter explaining variance, and start running a commercial operation you can scale.
If you own the number and you are tired of the system making it harder, talk to me.
Adam Foster
Founder, Closed Won
My framework
Whether you're new to HubSpot or have been using it for a while, these are the stages I will work through with you to make sure you have a fully working system with minimum disruption to your team. Engagements start from £4,000.
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1
Audit & Assessment
I sit with you and your team to see how marketing, sales and customer success actually run. I look at your HubSpot, your process and the gaps between them, then I show you what is costing you time and pipeline.
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2
Strategy & Planning
I turn that into a written plan for your business: what I will change, what I will leave and the order of work. You see the roadmap before I design anything.
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3
Solution Design
You and I agree the process, the data model and the reporting before a single setting is changed. You know what you are getting. I know what I am building.
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4
Implementation & Setup
I configure HubSpot to match that design and clean the data underneath it. Your team keeps selling while I do the build, so you are not left with another system they have to work around.
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5
Enablement & Adoption
I train your team on the new way of working, then I stay with you for 30 days so questions get answered and the process actually sticks.
About me
Hi, I'm Adam.
Adam Foster
Founder, Closed Won
- HubSpot Platinum Partner
- 100+ B2B businesses
- No junior hand-off
I grew up in sales, hitting targets and getting frustrated with CRMs that were supposed to help me hit them. That frustration became a second career: designing and building commercial systems properly.
When you hire me, you work with me. I only take on a handful of projects at a time. When the engagement ends, the system is yours.
Manifesto
Strategy is nothing without execution.
Four principles that make sure your commercial system delivers measurable growth, not a system that will take your time in maintenance.
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01
Objective partnership
My loyalty is to your business goals. If a request doesn't align with your strategy, I'll say so. I give you the outside perspective to avoid "how we've always done it" and start doing what actually works.
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02
Commercial courage
I ask the awkward questions about your processes that others avoid. I'm here to fix the root cause, not the symptoms, which means pushing back when a sticky-plaster fix is tempting but wrong for your long-term growth.
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03
Extreme ownership
I don't just configure software. I take responsibility for the outcome. Your goals are my north star, and I stay with you every step to make sure the systems I build actually deliver the results you expect.
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04
Uncompromising quality
I have a low tolerance for messy data, workaround processes and half-built AI. I build systems that are elegant, scalable and, above all, accurate. Done right the first time, so you don't have to fix it later.
In their own words.
I only take on work when I am confident I can help. When I do, I work with you toward one goal: better performance.
“Adam reset our HubSpot into a clean, high-performance CRM.”
“I don't use the term transformational lightly, but the work he's done has been exactly that.”
“Adam has been fantastic in helping us to onboard HubSpot and check every integration and function across our team.”
“Adam's help was truly invaluable in migrating from our previous CRM system to HubSpot.”
“Adam is a guru when it comes to HubSpot. He has helped us integrate HubSpot into our processes.”
“His level of commitment and expertise has been nothing short of exceptional.”
“Working with Adam has been an absolute pleasure. He always shows a willingness to go above and beyond.”
“Learning with Adam was a personalised, strong and creative problem solving experience.”
If you want a revenue operation you can trust, talk to me.
I'll tell you honestly whether I can help. If I can't, I'll say so.