Overview
OpenGenius, the creators of Ayoa, a neuro-inclusive productivity and collaboration app, helps diverse minds work together to achieve their best work through innovative design and technology.
Challenge
Their marketing teams struggled with disorganised and inconsistent data in HubSpot, making it difficult to segment audiences, personalise campaigns, and measure success effectively.
Strategy
We conducted a thorough data cleanup, segmenting and organising their HubSpot database to ensure accurate, structured, and actionable data. This enabled the marketing team to target the right audiences with precision and confidence.
Results
With clean data in HubSpot, OpenGenius's marketing team now enjoys improved campaign performance, better audience segmentation, and more insightful reporting, driving better engagement and results with Ayoa's users.
