Overview
The European Brain Council (EBC) is a Brussels-based non-profit network, uniting scientific societies, patient organizations, professional societies, and industry partners in the field of brain research. Their mission is to improve the lives of millions of Europeans living with brain conditions by promoting research, fostering collaboration, and advocating for strong health policies related to mental and neurological health.
Challenge
EBC organises numerous events throughout the year, engaging with a large and diverse network of members. Managing over 500 member events was becoming increasingly complex, with difficulties in tracking registrations, handling communications, and ensuring seamless coordination. They needed an efficient way to manage these events and provide an exceptional experience for their members, all while keeping everything aligned with their mission.
Strategy
We implemented a custom event management system within HubSpot, enabling EBC to run all of their member events in one centralized platform. The system automated registration, communication, and event tracking processes, ensuring smooth coordination. We also created custom workflows to handle event-specific tasks, keeping everything organised and efficient while making sure every member had a personalised experience.
Results
With HubSpot’s event management system in place, EBC successfully ran over 500 member events, with improved efficiency and reduced manual effort. The platform allowed them to manage registrations, track participation, and streamline communications, saving valuable time for their team. The integration of HubSpot helped enhance their event organization capabilities, ensuring they could continue fostering collaboration and awareness in the brain research community.
